It is the year 2021 and humans are still parted on the subject whether god created us or we came riding on a giant rock as bacteria on a habitable planet by chance. Well whatever it is this is one hell of a coincidence that we exist. Advisory: Darwin should not read this story and neither should any religiously soft people as it is entirely for fun.

In all my journeys around the planet as sailor one thing I have observed that humans are everywhere doing their little things, busy in their lives. It is how a child looks at…


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In today’s highly competitive world where getting admission in a good college is as difficult as it is climbing a 10 floor building from outside like Spider-man, the role of being born intelligent has increased. Premium colleges no longer are places where a normal 75% marks getting student can get admission. Top companies look at 10th and 12th standard marks before offering a chance to be interviewed.

I have been in that place, I understand how you feel. That feeling that no matter how hard you work for that exam still something lacks and one ends up feeling that they…


Data Science and analytics are transforming businesses. It has penetrated into all departments be it Finance, Marketing, Operations, HR, Designing, etc. It is becoming increasingly important for B-school students to have analytical skills and be well versed with Machine Learning and Statistics. Data is being called the new gold. The fastest growing companies in the coming period will be the ones who can make the most sense of data they collect. As through the power of Data a business can do targeted marketing, transforming the way they convert sales and satisfy demand.

But there is a catch, Machine Learning is…


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Tired of writing good and creative tweets but they don’t go viral. Wondering what you can do to achieve Trump’s tweeting skills. Well this project can’t help you in that. Here, we will use K-Nearest Neighbor algorithm to predict whether someone’s tweet will go viral based on various features associated to the tweet. This project was part of my course at Codecademy, the coolest website for beginners. Lets dive in.

What is K-Nearest Neighbor algorithm?

KNN or K-Nearest Neighbor works on the basic assumption that similar data points lie close to each other. It is used both in classification and regression. …


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Hello Readers. Wondering what this Twitter project is about? I got this project as part of my course at Codecademy. Data and the files came bundled in and my job was to create a classification algorithm using tweet data collected from three different locations New York, London and Paris. I used Naive Bayes Classifier to build an algorithm which can classify from where the tweet or sentence came out of the three above mentioned locations. The scope of this project is limited to these three cities but concepts have wider application.

What is Multinomial Naive Bayes Classifier?

Naive Bayes classifier is a classification algorithm which works…


We are all so used to of those animations we see on phone applications, the sound of candy crush, smoothness of Apple devices, the ease of booking flights, hotels, shopping via applications and track packages daily or hourly even in metro cities. In our personal lives we are digitally pampered by tech giants they are making lives easier with every new software update. But is the case in work life as well. We explored in Automotive Steel Customer’s Journey about 7 stages a customer goes through before striking a deal with steel manufacturer they were 1. Awareness Stage, 2. Information…


Digitization is spreading through the world with an ever-increasing speed, changing the way we do our day-to-day tasks and creating new opportunities for businesses. E-commerce showed us that selling anything is possible online and steel companies like ArcelorMittal have realized it with successful implementation for automotive steel customers.

Based on primary research and personal interviews of various automotive steel customers, I was able to plot the steps and stages involved in the journey of a B2B customer. There are differences between E-commerce and selling steel online due to the products, quantity and strategies involved. …

Priyanshu Jain

MBA Analytics, Finance, Marketing & Operations | Indian Institute of Management, Kashipur

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